Dell launches Adamo; Mimics Apple's Style and Fails

Today Dell has finally launched its first set of it’s Adamo line.

ROUND ROCK, Texas, March 17, 2009 – Style-minded people who place a premium on precision craftsmanship and design can now add Adamo to their list of must-have items for 2009. Dell today unveiled the world’s thinnest laptop as a kick off to the new Adamo by Dell brand.

Adamo, derived from the Latin word meaning “to fall in love,” will serve as a flagship in a line of products created to disrupt the personal computing space with the combination of new design, aesthetics, personalization choices and sought-after technologies.

The unfortunate part is that Dell’s promotional video could have been better done by my 12-year-old-brother, that is, if I had one. The “narrator” is one of the creepiest people ever and the style of the video tries to mimic Apple’s Macbook and Macbook Pro videos.

Take a look for yourself:

Interesting isn’t it? Maybe I’m a bit biased but this looks like the work of someone trying to sell you lemonade for 15 cents – maybe it’s an SNL skit?

For more about Dell’s new Adamo line visit their website where they claim you can “Fall in Love” with Adamo.


Matt is the cofounder and CTO of Sidestep – a company that lets you pre-order concert merch and skip the line. He's a serial entrepreneur who worked at Apple, Rockadoo and Cofactor software.

San Francisco, CA
Real Time Web Analytics