SmashLAB Appeals To Discovery Channel To “Suck Less”

This is an interesting story about the Canadian based design company SmashLAB, which has the same name as Discovery Channel’s TV show Smash Lab.

The problem isn’t the use of the SmashLAB name, but rather that the show is so bad that people arecomplaining, and that now their company “sucks by association” when people search on the name. So they’ve written one of the funnier open letters I’ve ever read, asking Discovery Channel to simply “suck less.” [TechCrunch]

A very interesting proposal by SmashLAB (of Canada) to Discovery Channel.

Read more.


Matt is the cofounder and CTO of Sidestep – a company that lets you pre-order concert merch and skip the line. He's a serial entrepreneur who worked at Apple, Rockadoo and Cofactor software.

San Francisco, CA
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